Unleash your organization’s full potential with our customizable eLearning courses. Tailored for business professionals, our vast catalog of specialized courses spans key disciplines such as Human Resources, Management, Information Technology, Project Management, Customer Service, Sales & Marketing, and more. Seamlessly integrating with major Learning Management Systems, our courses empower your organization to tailor its educational journey according to its needs.
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Course Description
Let’s say you’re the marketing manager for a spice company. Should you choose the tagline, “Take your taste buds on an adventure,” or “Quality spices for quality palates”? The answer depends on your audience.
Understanding your audience’s needs, problems, and choices in the market helps you reach them with a targeted message that makes it impossible for them to choose any brand but yours. It’s not magic—it’s customer and market research.
You’ll begin this course by defining useful research sources and types. Then, explore how to use research to identify and segment your market—and scoop your competitors’ place in it. Finally, you’ll learn to use your hard-won insights to thrive in the market you’ve chosen.
